{
  "id": 14462673,
  "title": "5 ways marketers can make a lasting impact with Gen Alpha",
  "url": "https://urgent.news/2026/10/14/5-ways-marketers-can-make-a-lasting-impact-with-gen-alpha",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-14T12:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/5-ways-marketers-can-make-a-lasting-impact-with-gen-alpha/832805/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}