{
  "id": 1444939,
  "title": "CJ targets $8.5 bil. North America revenue by 2028 on K-lifestyle boom",
  "url": "https://urgent.news/2026/08/17/cj-targets-8-5-bil-north-america-revenue-by-2028-on-k-lifestyle-boom",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-17T07:47:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20260817/cj-targets-85-bil-north-america-revenue-by-2028-on-k-lifestyle-boom"
  },
  "original_language": "en",
  "account": "CJ Group aims to increase its North American revenue to 12 trillion won, equivalent to $8.48 billion, by the year 2028. This growth strategy focuses on leveraging the collective strengths of the company's food, entertainment, and beauty sectors to harness the rising popularity of Korean culture and products. At a strategic gathering in Los Angeles, Chairman Lee Jay-hyun returned to the United States after a tour of the group's U.S. operations, only three months after his previous visit, to hasten the company's K-culture expansion strategy. During his most recent trip, Lee attended KCON LA and Olive Young Festa, exploring booths that highlighted Korean small and medium-sized businesses seeking opportunities abroad and taste-tested Bibigo's kimchi noodle product, which had recently been introduced in the United States. The company's cultural business has been in operation for 30 years, with its founders believing that culture is the future. Now, Lee envisions CJ becoming a global leader in K-lifestyle, seamlessly integrating content, food, and beauty into daily life for people worldwide. Last year, the group generated over 8 trillion won in revenue from North America, a tenfold increase from previous years.",
  "summary": "CJ Group plans to grow its North American revenue to 12 trillion won ($8.48 billion) by 2028, as it links its food, entertainment and beauty businesses to capitalize on the growing demand for Korean culture and products. The conglomerate unveiled its vision at a strategy event in Los Angeles on Friday (local time), as Chairman Lee Jay-hyun returned to the United States just three months after…",
  "key_points": [
    "CJ Group plans to boost North American revenue to $8.48 billion by 2028.",
    "Chairman Lee Jay-hyun visited U.S. operations and KCON LA to accelerate K-culture expansion."
  ],
  "editors_take": "CJ's aggressive North America revenue target signals its ambition to capitalize on the K-lifestyle boom, integrating content, food, and beauty into daily life and cementing its position as a global leader.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "CJ targets $8.5 bil. North America revenue by 2028 on K-lifestyle boom",
        "url": "https://urgent.news/2026/08/17/cj-targets-8-5-bil-north-america-revenue-by-2028-on-k-lifestyle-boom-1446683",
        "published": "2026-08-17T07:57:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}