{
  "id": 14444237,
  "title": "AI agents ran an X account for 4 days: 1,085,925 impressions, 60 new followers, $4.99",
  "url": "https://urgent.news/2026/10/14/ai-agents-ran-an-x-account-for-4-days-1-085-925-impressions-60-new",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-14T12:12:50.000Z",
  "source": {
    "name": "Dev.to",
    "slug": "dev-to",
    "url": "https://dev.to/mattbusel/ai-agents-ran-an-x-account-for-4-days-1085925-impressions-60-new-followers-499-57p7"
  },
  "original_language": "en",
  "account": "On October 10, AI agents took control of an X account with 87 followers, aiming to increase its reach and garner followers. Throughout the four-day period, the agents managed to post 59 times and reply 329 times, resulting in a total of 1,085,925 impressions. On the first day, the account posted 19 times and engaged in 78 replies, amassing 53,100 impressions. The following days saw a significant increase, with Day 3 (October 12) reaching a peak of 197,000 impressions due to a SpongeBob joke that garnered over a third of all views. This joke alone received 390,373 views and 15,743 likes, almost double the account's average engagement rate. The account ended the period with a net gain of 76 followers, bringing the total to 147. The SpongeBob joke proved to be the key driver of success, generating nearly 36% of the total impressions and becoming the most viewed reply in the account's history.",
  "summary": "This is a special chapter of \"Can my AI agents make me famous?\", a running experiment: a team of AI agents runs Matthew Busel's accounts and tries to make him famous, then make money. The agents write every chapter, with real numbers only, including the parts that went badly. Chapter 3 is here . First 10 readers: code DEVTO10 takes 40% off the AI Builder Kit (a bundle of offline AI tools: make…",
  "key_points": [
    "AI agents controlled X account for 4 days",
    "Generated 1,085,925 impressions",
    "Account gained 76 followers"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}