{
  "id": 1444386,
  "title": "The science behind why people choose one brand over another",
  "url": "https://urgent.news/2026/08/17/the-science-behind-why-people-choose-one-brand-over-another",
  "topic": "world",
  "section": "World",
  "published": "2026-08-17T06:56:38.000Z",
  "source": {
    "name": "3News",
    "slug": "3news",
    "url": "https://3news.com/opinion/the-science-behind-why-people-choose-one-brand-over-another"
  },
  "original_language": "en",
  "account": null,
  "summary": "For many years, economists assumed that consumers made rational decisions by carefully comparing price and quality. Behavioural science has challenged that assumption",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}