{
  "id": 14436232,
  "title": "The Stack Raises ₹21.5 Cr To Broaden Its Supplements Portfolio",
  "url": "https://urgent.news/2026/10/14/the-stack-raises-21-5-cr-to-broaden-its-supplements-portfolio",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-14T11:16:24.000Z",
  "source": {
    "name": "Inc42",
    "slug": "inc42",
    "url": "https://inc42.com/buzz/the-stack-raises-%e2%82%b921-5-cr-to-broaden-its-supplements-portfolio/"
  },
  "original_language": "en",
  "account": "D2C supplement brand The Stack has secured ₹21.5 Cr ($2.2 Mn) in fresh capital to enhance its research and development efforts and broaden its product range. The investment round was led by Sauce.vc, OTP Ventures, and Huddle Ventures, with additional backing from AYRA Ventures. This comes after The Stack raised its inaugural institutional round of ₹5.5 Cr, marking significant growth for the Bengaluru-based company since its inception in 2024.\n\nFounded by Shreya Jain and Kshitij Rihal, The Stack specializes in supplements aimed at improving sleep, recovery, and gut health. Its current lineup consists of five products, each containing magnesium bisglycinate, glycine, prebiotics, and probiotics. The startup claims that one in three customers make a second purchase within six months, and many choose subscription plans ranging from six to twelve months. A mere 10% of its customer base generates 30% of the revenue, underscoring the power of referrals and word-of-mouth in customer acquisition.\n\nRihal emphasized the company's long-term strategy, stating, \"We'd rather have five products people keep coming back to than fifty they try once. We're playing a long game, and our customers are rewarding that patience.\" The Stack's ambition is to solidify its position as one of India's most trusted supplement brands within the next three years, with a strong emphasis on transparent formulations, clinically studied ingredients, and a steadfast commitment to quality.\n\nThe funding underscores the expanding demand for dietary supplements in India, where the market was valued at $5.8 Bn in 2025 and is expected to reach $6.6 Bn in 2026, growing to $12.4 Bn by 2033 at a CAGR of 9.5%, according to Grand View Research. This surge in market size is paralleled by increasing investor interest, as evidenced by recent funding rounds. In July, another D2C nutrition and wellness startup, Supply6, raised approximately $5 Mn led by Unilever Ventures, with participation from Zeropearl VC. TruNativ, a nutrition-focused brand, had previously secured $30 Mn in a Series B round from US-based investor OrbiMed.",
  "summary": "D2C supplement brand The Stack has raised ₹21.5 Cr ($2.2 Mn) in fresh capital to bolster its R&D and expand…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}