{
  "id": 14428992,
  "title": "Patagonia just made a brilliant change to its website—and it could change the way we shop",
  "url": "https://urgent.news/2026/10/14/patagonia-just-made-a-brilliant-change-to-its-website-and-it-could",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-14T10:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91622922/patagonia-worn-wear-resale-site-redesign"
  },
  "original_language": "en",
  "account": "Patagonia has recently revamped its website, integrating its resale platform, Worn Wear, into the main shopping experience. This move aims to make secondhand shopping more seamless and accessible for customers, potentially influencing the way people approach online retail. Patagonia launched Worn Wear nine years ago, becoming a leader in brand-owned secondhand clothing. Customers previously needed to visit a separate website to purchase refurbished Patagonia clothing, but now the platform is seamlessly incorporated into the main site. The company's head of resale, Sam Brown, notes that many customers were unaware of Worn Wear's existence until now. The integration brings resale to the forefront of Patagonia's customer experience. The new design features used products with distinct backgrounds and addresses the logistical complexities of managing new and used items together. Patagonia currently manages tens of thousands of products, with an ever-evolving inventory based on customer returns. The shift towards integrating resale with new sales is part of the brand's commitment to reducing the environmental impact of its products. Currently, the company can only sell the items that customers send back, but the goal is to increase the availability of used products, thus minimizing waste and promoting sustainability.",
  "summary": "On Patagonia’s website , starting today, you can shop for new and used clothing at the same time. The company first launched its resale platform, Worn Wear, nine years ago , making it a pioneer in the brand-owned secondhand clothing space . The platform lets customers send back used clothing in exchange for a gift card; the clothing is then cleaned, repaired, and sold at a deep discount to…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}