{
  "id": 14426709,
  "title": "“We Must Be Everywhere, on All Platforms, Be a Global Player” — Yulia Bin at DMF-2026",
  "url": "https://urgent.news/2026/10/14/we-must-be-everywhere-on-all-platforms-be-a-global-player-yulia-bin",
  "topic": "world",
  "section": "World",
  "published": "2026-10-14T09:28:36.000Z",
  "source": {
    "name": "UATV English",
    "slug": "uatv-english",
    "url": "https://uatv.ua/en/we-must-be-everywhere-on-all-platforms-be-a-global-player-yulia-bin-at-dmf-2026/"
  },
  "original_language": "en",
  "account": "At the 11th Donbas Media Forum 2026 in Kyiv, Yulia Bin, General Director of SE IBMPU, spoke about the importance of Ukrainian international broadcasting. The event, held from October 8-10, brought together 1,397 participants from across Ukraine and abroad to discuss various topics related to media, ethics, security, and rights in a world of wars, geopolitics, and technology.\n\nDuring a panel discussion titled \"How Media That Speak in Different Languages Help Ukraine Stay on the World Agenda,\" Yulia Bin emphasized that Ukraine must be present everywhere, on all platforms, and in multiple languages to counter Russian narratives and support Ukrainians abroad. She highlighted the need to diversify formats, create unique content for different languages, and attract various audiences beyond those interested in the war.\n\nParticipants in the discussion discussed work with English-speaking audiences and audiences of the Global South, with Yulia Bin specifically mentioning UATV platforms in Spanish and Portuguese (Brazilian) languages and content tailored to these audiences. Brazilian journalist Fabricio Vitorino stressed the importance of understanding local audiences and offering topics beyond war and corruption, such as democratic choice, shared values, and unique lifestyle.\n\nYulia Bin also addressed the challenges of working with sensitive military content and avoiding suppression by platform algorithms, noting Russia's aggressive use of influencers and conspiracy theories to manipulate the media landscape. She highlighted the Russian audience's vulnerability to content exposing internal contradictions and the importance of focusing on everyday problems faced by subjugated peoples within the Russian Federation.",
  "summary": "Yulia Bin, General Director of SE \"International Broadcasting Multimedia Platform of Ukraine,\" became a speaker at DMF-2026. She shared her experience of Ukrainian international broadcasting working in different languages with different audiences abroad. October 8–10 in Kyiv hosted the 11th Donbas Media Forum 2026 – the largest media event of the year in Ukraine. This year's theme \"I_MEDIA:…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}