{
  "id": 14389517,
  "title": "President Donald Trump doesn’t like the term artificial intelligence, but can ‘super intelligence’ really catch on?",
  "url": "https://urgent.news/2026/10/14/president-donald-trump-doesnt-like-the-term-artificial-intelligence",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-14T07:05:00.000Z",
  "source": {
    "name": "Digital Camera World",
    "slug": "digital-camera-world",
    "url": "https://www.digitalcameraworld.com/tech/artificial-intelligence/president-donald-trump-doesnt-like-the-term-artificial-intelligence-but-can-super-intelligence-really-catch-on"
  },
  "original_language": "en",
  "account": "President Donald Trump has begun using the term \"super intelligence\" instead of \"artificial intelligence,\" according to a recent post on his Truth Social platform. The commander-in-chief stated that \"super intelligence\" is a \"highly accepted new and more accurate term,\" even going as far as to call those who use the term \"artificial intelligence\" \"The ENEMY!\" The shift in terminology appears to be driven by industry concerns.\n\nRecently, AI has been under the microscope following revelations by Anthropic whistleblower Jacob Coxon, who claimed that the technology \"could kill us all by the end of the decade.\" While Coxon's comments are hypothetical, the reality is that the core AI industry remains largely unprofitable. Some experts predict that the AI bubble may soon burst, reminiscent of the Y2K era. Heather Stewart of The Guardian cited Bloomberg, pointing out that \"The price of AI is collapsing,\" and highlighting Meta's smart glasses fiasco, which has further fueled uncertainty.\n\nAI has even been used to clone significant portions of Adobe's Creative Cloud photo editing software, raising concerns about the rapid expansion of data centers and the raw materials needed to sustain AI development. As we approach the end of 2026, the future of AI seems less promising. A rebranding effort, like the one suggested by Trump, might be necessary to boost AI's public image.\n\nHowever, shifting the term \"artificial intelligence\" to \"super intelligence\" will not be an easy task. The term \"artificial intelligence\" has been in use long before the generative AI boom and is now widely recognized, with numerous AI-related products and companies carrying the name. Introducing \"super intelligence\" could potentially confuse consumers who are already accustomed to AI marketing.\n\nWhile transparency is crucial, the adoption of the term \"super intelligence\" could complicate matters. People often struggle to distinguish between AI-generated content and non-AI content, and as generative AI continues to advance, it will become increasingly challenging to discern what is and isn't AI. To address this issue, greater emphasis should be placed on transparency, such as initiatives like Content Credentials. It remains to be seen whether \"super intelligence\" will catch on, but renaming the technology to \"super artificial intelligence\" might be a more appealing alternative to \"super intelligence\" (SI).",
  "summary": "Artificial intelligence is ingrained in the consumer tech industry, from AI autofocus algorithms to AI-powered editing tools. Is it too late to pivot to the President’s preferred ‘super intelligence’?",
  "key_points": [
    "President Trump uses \"super intelligence\" instead of \"artificial intelligence\"",
    "Concerns about AI's profitability and potential risks drive terminology shift",
    "Rebranding AI to \"super intelligence\" faces challenges due to existing recognition"
  ],
  "editors_take": "Adopting new terminology serves as a strategic rebranding attempt to salvage the public image of an industry currently struggling with declining prices, unprofitability, and growing existential concerns.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}