{
  "id": 14374715,
  "title": "DEOPROCE UV Defense PDRN Sunscreen Featuring Brand Ambassador Park Jin-young Ranks No. 1 in Olive Young’s Sun Care Category",
  "url": "https://urgent.news/2026/10/14/deoproce-uv-defense-pdrn-sunscreen-featuring-brand-ambassador-park",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-14T05:24:54.000Z",
  "source": {
    "name": "BusinessKorea",
    "slug": "businesskorea",
    "url": "https://www.businesskorea.co.kr/news/articleView.html?idxno=278776"
  },
  "original_language": "en",
  "account": "DEOPROCE, a skincare brand focused on scientifically-backed active ingredients, announced that its UV Defense PDRN Sunscreen secured the top spot in Olive Young's Sun Care category. This next-generation hybrid sunscreen offers SPF50+ PA++++ protection along with PDRN skin barrier care, containing 99% high-purity Rose PDRN. The product's lightweight, smooth texture makes it ideal for use before makeup application. Clinical trials revealed that one application provides 24-hour improvement in skin barrier function after damage from external irritants, enhancing skin elasticity and hydration, and reducing redness after heat exposure. The success of the sunscreen highlights the rising consumer demand for sun care products that provide UV protection alongside skincare benefits and a comfortable feel. As the global ambassador, actor Park Jin-young endorses the DEOPROCE brand. Park recently starred in the tvN drama 100 Days of Deception, which premiered on October 10. A DEOPROCE spokesperson emphasized that for daily-use products, skincare value that maintains skin comfort is equally important as UV protection. In the future, DEOPROCE will continue to develop high-performance skincare solutions based on skin science data, addressing everyday skin concerns.",
  "summary": "DEOPROCE, a skincare brand that delivers optimal active ingredients and high-performance solutions based on skin science data, announced that its \"UV Defense PDRN Sunscreen\" ranked No. 1 in Olive Young’s Sun Care category. (7:00 a.m. to 9:00 a.m. on Sept 25)“UV Defense PDRN Sunscreen” is a next-gene",
  "key_points": [
    "DEOPROCE UV Defense PDRN Sunscreen ranks No. 1 in Olive Young's Sun Care category",
    "Contains SPF50+ PA++++ protection and PDRN skin barrier care",
    "Park Jin-young, global ambassador, endorses the DEOPROCE brand"
  ],
  "editors_take": "The product's success reflects a growing consumer shift toward hybrid sun care solutions that prioritize long-term skin barrier repair and comfort alongside traditional ultraviolet protection.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}