{
  "id": 14356909,
  "title": "Interactive exhibition turns K-drama fans into regional tourists",
  "url": "https://urgent.news/2026/10/14/interactive-exhibition-turns-k-drama-fans-into-regional-tourists",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-14T03:22:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/lifestyle/travel-food/20261014/interactive-exhibition-turns-k-drama-fans-into-regional-tourists"
  },
  "original_language": "en",
  "account": "The K-Drama Exhibition: Scenes to Destinations opened in Seoul, providing international visitors with an immersive experience into Korea's most beloved television dramas. Co-organized by Studio Dragon and the Korea Tourism Organization (KTO), the exhibition features five thematic zones: Script, Scene, Sound, Prop, and Location.\n\nUpon entering, guests are greeted by a recreation of the hotel reception desk from the popular 2019 drama Hotel Del Luna. Inside the Script Zone, visitors have the opportunity to become screenwriters, completing unfinished scripts or collecting printed cards featuring memorable lines from the dramas.\n\nInternational K-drama fans visiting the exhibition expressed their emotional connection to Korean series. One such fan, Ester at 49 years old, shared that her first Korean drama was Healer. The exhibition will be open until November 19 at HiKR Ground near Cheonggyecheon Stream.",
  "summary": "A landmark exhibition featuring more than 40 iconic Korean television dramas has opened in Seoul, offering international audiences an immersive look into the storytelling and real-world settings behind the country’s biggest cultural exports. Co-organized by Studio Dragon, the production company behind \"Crash Landing on You\" and other popular works, and the Korea Tourism Organization (KTO),…",
  "key_points": [
    "K-Drama Exhibition opens in Seoul",
    "Five thematic zones: Script, Scene, Sound, Prop, Location",
    "Exhibition runs until November 19"
  ],
  "editors_take": "By merging immersive media experiences with physical locations, the exhibition transforms passive television viewers into active travelers seeking to visit the real-world settings of their favorite Korean dramas.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Interactive exhibition turns K-drama fans into regional tourists",
        "url": "https://urgent.news/2026/10/14/interactive-exhibition-turns-k-drama-fans-into-regional-tourists-14360022",
        "published": "2026-10-14T03:42:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}