{
  "id": 14356334,
  "title": "This Tokyo Shop Sells Antique Kimono by the Gram",
  "url": "https://urgent.news/2026/10/14/this-tokyo-shop-sells-antique-kimono-by-the-gram",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-14T02:54:21.000Z",
  "source": {
    "name": "Tokyo Weekender",
    "slug": "tokyo-weekender",
    "url": "https://www.tokyoweekender.com/art_and_culture/fashion/1-yen-kimono-wargo-yanaka-ginza/"
  },
  "original_language": "en",
  "account": "In Tokyo's Yanaka Ginza district, a new store named 1 Yen Kimono Wargo has opened its doors, offering antique kimono for purchase by weight. This innovative approach to selling kimono, first seen in Kyoto and Kanazawa, has now found a permanent home in Tokyo. The concept provides a cost-effective and environmentally friendly alternative to buying new kimono, which can range from hundreds of thousands to millions of yen. With the majority of kimono left unused each year, the shop aims to give these beautiful garments a second chance at life.\n\nThe pricing system at 1 Yen Kimono Wargo is straightforward: each kilogram of kimono is priced at one yen, with higher-quality items available at three or five yen per kilogram. Some items even start at half a yen per kilogram. To help customers visualize their purchases, the store marks items with color-coded tags, ensuring shoppers know the approximate price before making a selection.\n\nThe shop features kimono suitable for various occasions, from ultra-formal kurotomesode to elaborately decorated furisode. Casual options like patterned komon and summer yukata are also available. To complete an ensemble, customers can find obi sashes, obijime cords, haori jackets, and even shoes and purses designed specifically for kimono. Despite lacking fitting rooms, the shop offers mirrors and ties to help shoppers try on their chosen kimono.\n\n1 Yen Kimono Wargo is open daily from 10:00 a.m. to 7:00 p.m. in the Yanaka Ginza district. With its unique pricing model and extensive selection of kimono and accessories, the store is a treasure trove for both kimono enthusiasts and those seeking affordable and stylish secondhand fashion.",
  "summary": "If you’ve ever wanted to explore the world of traditional Japanese fashion but found the price tags intimidating, a new store in Tokyo is changing the game by selling antique kimono in the same way you’d buy bulk candy or produce — by weight. 1 Yen Kimono Wargo opened its doors on August 23 in […] The post This Tokyo Shop Sells Antique Kimono by the Gram appeared first on Tokyo Weekender .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}