{
  "id": 14349884,
  "title": "BABYMONSTER to return with slow-tempo single 'DESERVE'",
  "url": "https://urgent.news/2026/10/14/babymonster-to-return-with-slow-tempo-single-deserve-14349884",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-14T02:37:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/entertainment/k-pop/20261014/babymonster-to-return-with-slow-tempo-single-deserve"
  },
  "original_language": "en",
  "account": "K-pop sensation BABYMONSTER is preparing to return with a new digital single titled \"DESERVE.\" The group will release the track on October 23, just four months after their previous release, according to YG Entertainment, their agency. This marks the fifth heavily promoted track for the group during an exceptionally busy and successful year. BABYMONSTER has been a dominant force in the K-pop scene throughout 2026, launching their third EP, CHOOM, which translates to dance in Korean, alongside popular singles like \"SUGAR HONEY ICE TEA\" (June 8), \"I LIKE IT,\" and \"MOON.\" YG Entertainment introduced an intriguing teaser poster across their official social media platforms to build anticipation for the release. The image features the title \"DESERVE\" in soft, blurred typography against a textured background that resembles torn paper. This vintage, raw visual direction starkly contrasts with the group's earlier dreamy, ethereal teaser aesthetics, prompting fans to speculate about the new concept behind \"DESERVE.\"",
  "summary": "K-pop powerhouse BABYMONSTER is back to capture hearts once again. The sensational girl group is set to drop a brand-new digital single, “DESERVE,” on Oct. 23, making a swift comeback just four months after their last release, agency YG Entertainment officially said Wednesday. “DESERVE” marks the group’s fifth heavily promoted track of an exceptionally busy and successful year. BABYMONSTER has…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "BABYMONSTER to return with slow-tempo single 'DESERVE'",
        "url": "https://urgent.news/2026/10/14/babymonster-to-return-with-slow-tempo-single-deserve",
        "published": "2026-10-14T02:12:03.000Z"
      },
      {
        "outlet": "Yonhap News",
        "title": "Babymonster to return with new single 'Deserve' this month",
        "url": "https://urgent.news/2026/10/14/babymonster-to-return-with-new-single-deserve-this-month",
        "published": "2026-10-14T02:34:26.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}