{
  "id": 14348004,
  "title": "Furniture trade: How Ikea is fighting against customer restraint",
  "url": "https://urgent.news/2026/10/14/mobelhandel-wie-ikea-gegen-die-zuruckhaltung-der-kunden-ankampft",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-14T02:00:16.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/politik/deutschland/moebelhandel-wie-ikea-gegen-die-zurueckhaltung-der-kunden-ankaempft/100262061.html"
  },
  "original_language": "de",
  "account": "Ikea is trying to boost sales in Germany, its most important market, by introducing various measures. The company has launched a second-hand marketplace where Ikea Family program members can buy and sell used furniture, and has also reduced prices for around 1,500 products. Ikea is also experimenting with new store formats, including a small city-center store in Ingolstadt and pop-up stores in locations such as the Nuremberg main station. Additionally, the company is allowing customers to pick up online orders at Aldi Süd parking lots and is testing new services such as allowing dogs in stores.",
  "summary": "Ikea is not spared from the industry crisis. The furniture giant is trying to make itself even more interesting to consumers - among other things, with a new second-hand marketplace. Will this help?",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}