{
  "id": 14346203,
  "title": "BABYMONSTER to return with slow-tempo single 'DESERVE'",
  "url": "https://urgent.news/2026/10/14/babymonster-to-return-with-slow-tempo-single-deserve",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-14T02:12:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/entertainment/k-pop/20261014/babymonster-to-return-with-slow-tempo-single-deserve"
  },
  "original_language": "en",
  "account": "K-pop sensation BABYMONSTER is preparing to release a new digital single titled \"DESERVE\" on October 23, the agency YG Entertainment announced on Wednesday. The girl group will return to the scene after a four-month hiatus since their last release. \"DESERVE\" will mark the fifth heavily promoted track for the consistently active and successful year of BABYMONSTER. The group has been dominating the music charts in 2026, with their third EP, CHOOM, and popular singles such as \"SUGAR HONEY ICE TEA\" (June 8), \"I LIKE IT,\" and \"MOON.\" YG Entertainment shared a teaser poster for \"DESERVE\" on their social media platforms, showcasing a moody black-and-white design that features the title rendered in soft, blurred typography against a textured background of torn paper. This vintage, raw visual style contrasts sharply with the dreamy, ethereal tone of BABYMONSTER's earlier promotional materials, piquing fan interest in the new concept.",
  "summary": "K-pop powerhouse BABYMONSTER is back to capture hearts once again. The sensational girl group is set to drop a brand-new digital single, “DESERVE,” on Oct. 23, making a swift comeback just four months after their last release, agency YG Entertainment officially said Wednesday. “DESERVE” marks the group’s fifth heavily promoted track of an exceptionally busy and successful year. BABYMONSTER has…",
  "key_points": [
    "BABYMONSTER releasing new digital single DESERVE on October 23",
    "Group returns after four-month hiatus since last release",
    "DESERVE will be fifth promoted track in BABYMONSTER's active year"
  ],
  "editors_take": "Shifting toward a raw, vintage visual aesthetic signals a departure from the group's previous ethereal imagery as they maintain their momentum through a high volume of releases.",
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Yonhap News",
        "title": "Babymonster to return with new single 'Deserve' this month",
        "url": "https://urgent.news/2026/10/14/babymonster-to-return-with-new-single-deserve-this-month",
        "published": "2026-10-14T02:34:26.000Z"
      },
      {
        "outlet": "The Korea Times",
        "title": "BABYMONSTER to return with slow-tempo single 'DESERVE'",
        "url": "https://urgent.news/2026/10/14/babymonster-to-return-with-slow-tempo-single-deserve-14349884",
        "published": "2026-10-14T02:37:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}