{
  "id": 14301446,
  "title": "Well, it didn't take long for Skydance to raise Discovery+ prices",
  "url": "https://urgent.news/2026/10/13/well-it-didnt-take-long-for-skydance-to-raise-discovery-prices",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-13T15:03:16.000Z",
  "source": {
    "name": "The A.V. Club",
    "slug": "the-a-v-club",
    "url": "https://www.avclub.com/discovery-price-hikes-skydance"
  },
  "original_language": "en",
  "account": "Skydance CEO David Ellison, in his company-wide memo, announced four priority areas for his new post-merger empire: storytelling, technological capability, market leadership, and customer trust. However, it seems that \"winning trust\" might be the most lucrative aspect for Skydance, as the company has announced a price increase for Discovery+, its streaming service.\n\nThe price hike, revealed by Variety, will see Discovery+ subscription rates increase by $1 for the ad-supported option and $2 for the ad-free option, raising them to $6.99 and $11.99 per month, respectively. New subscribers will face the increased costs immediately, while existing customers have until the end of the month to decide if the higher prices are worth keeping access to popular shows like 90 Day Fiancé, The Deadliest Catch, and Sin City Rehab.\n\nWith Discovery+ encompassing programming from HGTV, Food Network, TLC, ID, Discovery, Animal Planet, and Magnolia Network, it is likely that this price increase marks only the beginning of several more to come. The $80 billion in new debt accumulated post-merger suggests that Skydance will need to implement further cost-cutting measures, and industry observers are already speculating about the potential for major price hikes in other Skydance properties such as Paramount+ and HBO Max.",
  "summary": "The David Ellison regime begins screwing over customers, one streamer at a time.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}