{
  "id": 14281091,
  "title": "Lipton Teas and Infusions Qatar, and International Agencies announce strategic partnership to accelerate growth in Qatar’s tea industry",
  "url": "https://urgent.news/2026/10/12/lipton-teas-and-infusions-qatar-and-international-agencies-announce",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-12T21:00:00.000Z",
  "source": {
    "name": "Gulf Times",
    "slug": "gulf-times",
    "url": "https://www.gulf-times.com/article/735723/qatar/lipton-teas-and-infusions-qatar-and-international-agencies-announce-strategic-partnership-to-accelerate-growth-in-qatars-tea-industry"
  },
  "original_language": "en",
  "account": "Lipton Teas and Infusions Qatar, a division of Ali Bin Ali Holding, has entered into a strategic partnership with International Agencies, a subsidiary of Ali Bin Ali Holding, to bolster Lipton's market position in Qatar and foster the growth of the tea industry. The agreement was inked on October 1, 2026, at the W Hotel Doha, attended by key executives from both companies and their business partners.\n\nThe collaboration combines the global expertise and brand portfolio of Lipton Teas and Infusions with International Agencies' extensive market knowledge, customer relationships, and distribution network in Qatar. With tea deeply ingrained in the daily lives of Qataris, the partnership aims to broaden product availability, enhance distribution channels, and create novel consumption opportunities across various retail and Out-of-Home settings, including hotels, restaurants, cafés, offices, and workplaces.\n\nCurrently commanding over 50% market share in the tea categories it competes in, Lipton Teas and Infusions will leverage this partnership to drive targeted innovation, expand its market reach, and develop a more diverse product portfolio that caters to changing consumer preferences. Speaking at the partnership's formalization, Naseeb Abdallah, general manager of Lipton Teas and Infusions Qatar in the Mena Region, emphasized the significance of this collaboration, stating that the objective is to not only elevate their brands but also to expand the tea category itself by introducing innovative experiences and offering new ways for people to enjoy tea.\n\nInternational Agencies' general manager, George El Hajj, highlighted the strategic advantages of the partnership, noting that it fuses the strengths of internationally recognized brands with the deep understanding of the local market. The joint venture aims to invest in innovation, broaden its presence in the Out-of-Home sector, fortify its market entry strategy, and generate fresh consumption occasions. Sustainability will also be a central focus of the partnership, with both companies committing to responsible sourcing, efficient logistics, and supply chain practices, as well as contributing positively to the communities they serve.\n\nAt present, Lipton Teas and Infusions Qatar offers Lipton and Brooke Bond teas in Qatar, with Pukka organic herbal tea brand, known for its award-winning products, slated to launch in the Qatari market by the end of 2026. As the food, beverage, and hospitality sectors in Qatar continue to evolve, Lipton Teas and Infusions Qatar and International Agencies are poised to embark on a new chapter, centered on enhancing product choices, forging innovative tea experiences, and delivering enhanced value to consumers across the nation.",
  "summary": "Lipton Teas and Infusions Qatar and International Agencies, a subsidiary of Ali Bin Ali Holding, have formalised a strategic partnership to strengthen Lipton’s presence in Qatar and drive continued gr...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Punch Nigeria",
        "title": "Wike pledges support for Qatar embassy, seeks partnership on Abuja development",
        "url": "https://urgent.news/2026/10/13/wike-pledges-support-for-qatar-embassy-seeks-partnership-on-abuja",
        "published": "2026-10-13T14:36:06.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}