{
  "id": 14278985,
  "title": "Justin Timberlake and Jessica Biel Joined a Protein Soda Startup. Now Comes the Hard Part",
  "url": "https://urgent.news/2026/10/13/justin-timberlake-and-jessica-biel-joined-a-protein-soda-startup-now",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-13T19:19:25.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/amaya-nichole/justin-timberlake-jessica-biel-joined-protein-soda-startup/91418876"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Hollywood couple will help shape Proda’s products and creative strategy as the young brand tries to take protein soda mainstream.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}