{
  "id": 14278983,
  "title": "After a $1.95 Billion Sale, Allison Ellsworth Is Launching Jetty. It Won’t Compete With Poppi",
  "url": "https://urgent.news/2026/10/13/after-a-1-95-billion-sale-allison-ellsworth-is-launching-jetty-it",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-13T19:42:44.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/victoria-salves/allison-ellsworth-launching-jetty-wont-compete-with-poppi/91419200"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Poppi co-founder is using social media to build an audience ahead of launch day. The strategy seems to be working.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}