{
  "id": 14274265,
  "title": "61 Million Shoppers Now Start Their Search With AI Assistance",
  "url": "https://urgent.news/2026/10/13/61-million-shoppers-now-start-their-search-with-ai-assistance",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-13T19:18:25.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/news/artificial-intelligence/2026/61-million-shoppers-now-start-their-search-with-ai-assistance/"
  },
  "original_language": "en",
  "account": null,
  "summary": "New research shows that consumers are rapidly adopting artificial intelligence (AI) tools to conduct their product research. An October PYMNTS Intelligence report titled “From Prompt to Purchase: Who Wins the AI Shopper?” argues that this shift has created a major commercial opportunity for merchants to win over first-time shoppers long before those consumers ever visit traditional […] The post…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}