{
  "id": 142325,
  "title": "These Apple products are likely getting more expensive next month",
  "url": "https://urgent.news/2026/08/04/these-apple-products-are-likely-getting-more-expensive-next-month",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-04T19:06:12.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/08/04/these-apple-products-are-likely-getting-more-expensive-next-month/"
  },
  "original_language": "en",
  "account": "Apple is expected to raise prices on a broader range of its products next month, following a wave of increases seen earlier in the summer. CEO Tim Cook had previously signaled that price hikes were coming, but the scale of the recent adjustments caught many off guard. Initially, only flagship products like the Macs, iPads, Apple TVs, HomePods, and Vision Pro saw price hikes; however, analysts now anticipate further increases affecting even more devices.\n\nThe iPhone 18 event in September is likely to be the first major price increase for iPhones since the new model's launch. The upcoming iPhone 18 Pro is rumored to start at a price point of $1,299-$1,399, marking a notable jump from the $1,099 starting price of the iPhone 17 Pro. Apple's habit of lowering the cost of older iPhone models upon new releases suggests that older versions may either retain their current prices or see slight increases this year.\n\nAdditionally, the Apple Watch Series 12 and Ultra 4 are also likely candidates for price hikes, given the ongoing AI-driven memory and storage crisis that could impact component costs. Similarly, AirPods might also experience price increases, although this seems less probable due to their minimal exposure to memory and storage cost fluctuations. Nevertheless, if Apple plans to raise prices across its entire product lineup including AirPods, the September event is when we can expect official confirmation.",
  "summary": "Apple recently raised prices across much of its product lineup, but even more increases are expected next month for iPhone and more.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}