{
  "id": 14231168,
  "title": "Vintage photos show what it was like to eat at McDonald's in the 1970s",
  "url": "https://urgent.news/2026/10/13/vintage-photos-show-what-it-was-like-to-eat-at-mcdonalds-in-the-1970s",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-13T15:14:51.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/vintage-photos-mcdonalds-restaurant-food-menu-1970s"
  },
  "original_language": "en",
  "account": "McDonald's had its humble beginnings in 1940 when the McDonald brothers opened a burger and barbecue joint. Ray Kroc visited their establishment in 1954 and saw potential in their ability to serve customers quickly by keeping burgers warm under a heat lamp. He established McDonald's System, Inc. in 1955 and opened the first franchise location in Des Plaines, Illinois, on April 15, 1955. The company's golden arches were prominently featured in their signature design.\n\nBy the 1970s, McDonald's had grown significantly and was becoming a popular fast-food destination. The Quarter Pounder, Quarter Pounder with cheese, and Egg McMuffin were added to the menu. Drive-thrus, breakfast options, and the PlayPlace were introduced during this time, expanding the brand globally and making it a staple for families.\n\nIn the 1970s, customers ordered their meals by hand and watched as their food was prepared. Plastic trays were used to serve meals, which customers would then take to a dining-room table. Drive-thrus became available in 1975, and the first Happy Meals were introduced in 1979 to attract families. Breakfast was added to the menu in 1979, providing an affordable option for customers of all ages. The McDonald's PlayPlace was also introduced in 1971, offering children a safe and entertaining place to play while their parents enjoyed their meal.",
  "summary": "By the 1970s, McDonald's was already a popular fast food destination. Items like the Quarter Pounder were added to the menu, too.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}