{
  "id": 14218727,
  "title": "Powerade Fires Back at Sydney Sweeney’s Controversial Novig Ad With a Bold Message of Its Own",
  "url": "https://urgent.news/2026/10/13/powerade-fires-back-at-sydney-sweeneys-controversial-novig-ad-with-a",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-13T14:08:52.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/amaya-nichole/powerade-never-just-sports-sydney-sweeney-novig-ad/91418552"
  },
  "original_language": "en",
  "account": null,
  "summary": "How the sports drink brand took Novig’s “Just Sports” slogan and turned it into a high-profile statement on women’s athletics.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}