{
  "id": 14200819,
  "title": "Beats and Pokémon team up for new special-edition Beats Pill",
  "url": "https://urgent.news/2026/10/13/beats-and-pokemon-team-up-for-new-special-edition-beats-pill",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-13T13:00:00.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/10/13/beats-and-pokemon-team-up-for-new-special-edition-beats-pill/"
  },
  "original_language": "en",
  "account": "Beats and The Pokémon Company have joined forces to create a special-edition version of the Beats Pill. The collaboration aims to \"unleash the energy of your music, inspired by the power of Pikachu's brightest spark and the depths of Mimikyu's mystery.\" The Pokémon-infused design of this unique Beats Pill features both beloved Pokémon on its grill, showcasing Pikachu's electric yellow and Mimikyu's grayscale interpretation. This marks the first time Beats has released a Pill with charms. The speaker comes equipped with bespoke Pokémon charms like the iconic Poké Ball and the Beats \"b\" logo, along with lightning bolts, a signature symbol for Pikachu. The special edition also includes an interactive packaging design, emphasizing the collaboration's appeal to Pokémon fans. Beats is revitalizing the Beats Pill, adding Apple integration, USB-C, 24 hours of battery life, and more, similar to previous models. The new Beats Pill x Pokémon collab will be available for pre-order starting October 15 for $149.99. In the United States, customers can purchase it from Apple and Target, while in the UK, shoppers can order from Apple and Argos, and in China, it will be available from Douyin. For more information on the collaboration and launch details, visit the Beats website. 9to5Mac offers more Apple news on YouTube.",
  "summary": "Beats is teaming up with The Pokémon Company for a special-edition version of the Beats Pill. Beats says this collab is “here to unleash the energy of your music, inspired by the power of Pikachu’s brightest spark and the depths of Mimikyu’s mystery.” more…",
  "key_points": [
    "Beats and Pokémon Company collaborate on special-edition Beats Pill",
    "Design features Pikachu and Mimikyu with Pokémon charms",
    "Available for pre-order October 15 at $149.99"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "MacRumors",
        "title": "Beats and Pokémon Team Up for Special-Edition Beats Pill Speaker",
        "url": "https://urgent.news/2026/10/13/beats-and-pokemon-team-up-for-special-edition-beats-pill-speaker",
        "published": "2026-10-13T13:00:18.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}