{
  "id": 14186871,
  "title": "Graphic design isn’t dying. It’s expanding",
  "url": "https://urgent.news/2026/10/13/graphic-design-isnt-dying-its-expanding",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-13T10:30:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91621640/graphic-design-isnt-dying-its-expanding"
  },
  "original_language": "en",
  "account": "Jarrett Fuller, a graphic designer, writer, podcaster, and professor at North Carolina State University, has released a new book titled \"Graphic Designers After Graphic Design,\" published by Princeton Architectural Press. Fuller makes an optimistic argument for a broadened definition of graphic design in the book, drawing from conversations with practitioners in publishing, research, changemaking, performance, and artistic practice. The book coincides with the 10th anniversary of his podcast, \"Scratching the Surface,\" which explores practitioners who overlap with graphic design.\n\nFuller and the author of this account discussed the implications of this broader understanding of design for the current generation of graphic designers. Fuller argues that graphic designers often feel insecure about their discipline's identity and relevance, but rather than trying to resolve this uncertainty, they should embrace it. He believes that defining a practice on one's own terms and finding joy in the possibilities that arise from doing so can lead to a more fulfilling creative journey.\n\nThe conversation highlights the lifelong nature of this process, with Fuller acknowledging that there has always been an existential risk to design and that each generation must redefine it for themselves. He encourages designers to embrace the blurriness and uncertainty, finding freedom in the constant evolution of the field. The book also addresses the challenges of defining design history and ensuring equitable representation in design discourse, proposing that designers should lean into the friction of change rather than trying to put walls up against it.",
  "summary": "It’s a liberating time to be a graphic designer. You would think so, anyway, after reading Jarrett Fuller’s new book, Graphic Designers After Graphic Design , published this fall by Princeton Architectural Press. Fuller, a designer, writer, podcaster, and professor at North Carolina State University, makes an optimistic case for an expansive definition of graphic design. Through conversations…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}