{
  "id": 14186540,
  "title": "'We didn't set out to build a mechanical watch': Garmin's COO on the new Garmin Marq 3rd-Gen range",
  "url": "https://urgent.news/2026/10/13/we-didnt-set-out-to-build-a-mechanical-watch-garmins-coo-on-the-new",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-13T11:16:30.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/health-fitness/smartwatches/we-didnt-set-out-to-build-a-mechanical-watch-garmin-coo-brad-trenkle-on-how-the-new-super-premium-garmin-marq-3rd-gen-range-packs-serious-smarts-into-a-heritage-watch-design"
  },
  "original_language": "en",
  "account": "Garmin has introduced the third-generation Garmin Marq series, a luxury collection of six watches that prioritize style alongside performance. Garmin COO Brad Trenkle explained that the company did not aim to create a mechanical watch comparable to high-end brands like Patek Philippe, Rolex or Audemars Piguet. Instead, the Marq series offers a premium, stylish alternative to Garmin's adventure and activity smartwatches, such as the Fenix, Instinct and Forerunner series, which are known for their practicality and extensive feature set.\n\nThe six models in the Marq series include the Aviator, designed with complications for pilots; the Adventurer; the serious military Commander; the Athlete watch featuring energy drink color accents; the 'maritime blue' Diver (replacing the seafaring Captain); and the exceptionally green Golfer. Priced between $2,500 and $3,500, these watches feature a titanium casing with polished ceramic bezel inlays, micro-knurled buttons and no significant plastic elements, necessitating innovative engineering to ensure proper antenna placement. To maintain a seal and achieve exceptional water resistance, the Marq uses nano-moulding technology to bond a polymer strip to the titanium metal casing at the nano scale.\n\nWhile the Marq series shares some features with Garmin's high-end models, like 128GB storage, it distinguishes itself with unique design elements. For example, the buttons in the Marq are a mechanical clicker combined with an inductive button for functionality, providing a satisfying tactile experience. Additionally, the Marq series boasts a borderless AMOLED display with a peak brightness of 3000 nits, adding to its sleek look. Despite not being designed to last generations like a mechanical watch, Garmin's data suggests that Garmin users typically keep their watches longer than they use their smartphones, contributing to the Marq's longevity.",
  "summary": "An inside look at the new Garmin Marq 3rd Generation series — Garmin's best, most expensive watches.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}