{
  "id": 14181545,
  "title": "Asha Sharma reportedly tells rattled Xbox employees: \"We have to find new ways, and courage, to have invention on new IP\"",
  "url": "https://urgent.news/2026/10/13/asha-sharma-reportedly-tells-rattled-xbox-employees-we-have-to-find",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-13T10:37:22.000Z",
  "source": {
    "name": "Eurogamer",
    "slug": "eurogamer",
    "url": "https://www.eurogamer.net/asha-sharma-xbox-town-hall-new-ip"
  },
  "original_language": "en",
  "account": "During a recent company-wide town hall meeting, Xbox leader Asha Sharma expressed her determination to foster enduring new IP alongside the company's focus on its biggest gaming brands. Sharma emphasized that the company cannot thrive by merely relying on its past successes. She spoke of backing the company's strongest franchises, aiming for them to become global billion-dollar franchises. Sharma also highlighted the need for courage and innovation in creating new IP, reaching out to new audiences. However, her comments appear to stand in contrast to recent actions taken by Xbox, such as parting ways with studios like Double Fine and Compulsion, which have a history of creating new game ideas. Additionally, the consolidation of studios like Arkane and Obsidian, which has worked on original game concepts, raises questions about the company's commitment to fostering a culture of creative risk-taking. Despite these changes, Xbox is investing in projects like Hideo Kojima's Project Helix. The upcoming roster for Xbox reveals limited potential for groundbreaking ideas, with InXile's Clockwork Revolution being the only notable exception.",
  "summary": "Xbox leader Asha Sharma has reportedly broadcast her intent to \"create enduring new IP\" alongside the company's much publicised plan to organise around its biggest gaming brands - think The Elder Scrolls, think Blizzard, etc. But according to Sharma: \"We will not survive if we only revive on the past.\" Read more",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}