{
  "id": 14169379,
  "title": "Raindance to Launch U.K.’s First Major Vertical Festival and Market (EXCLUSIVE)",
  "url": "https://urgent.news/2026/10/13/raindance-to-launch-u-k-s-first-major-vertical-festival-and-market",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-13T09:59:36.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/tv/global/raindance-to-launch-uk-first-vertical-media-festival-market-1236909834/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The U.K. may have been slower than other markets to jump onto the boom in short-form vertical media, projected to generate $150 billion in revenue in markets outside China this year, but it is now getting its own dedicated festival. British indie film stalwart Raindance is launching Raindance Vertical, a one-day festival and financing market […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}