{
  "id": 14161031,
  "title": "LVMH sales miss growth forecasts as China luxury demand slows",
  "url": "https://urgent.news/2026/10/13/lvmh-sales-miss-growth-forecasts-as-china-luxury-demand-slows-14161031",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-13T08:41:04.000Z",
  "source": {
    "name": "Euronews",
    "slug": "euronews",
    "url": "https://www.euronews.com/2026/10/13/lvmh-sales-miss-growth-forecasts-as-china-luxury-demand-slows"
  },
  "original_language": "en",
  "account": "French luxury conglomerate LVMH reported a revenue of €18.5 billion for the three months ending September, marking a 1.2% increase year-over-year. The firm, which owns brands such as Louis Vuitton, Dior, and Hennessy, had previously reported a 0.1% rise in the previous quarter and a 5.9% decline in the first quarter. However, the organic sales growth, which excludes currency fluctuations and business portfolio changes, fell below expectations, falling to 1% in the third quarter from 3% in the second quarter. Overall, sales for the first nine months stood at €57.1 billion, with organic sales up 2%. LVMH attributed the steadier performance to its diverse business portfolio, which provides resilience in a volatile geopolitical and economic climate. The company highlighted strong sales in the United States, Europe, and Japan, but acknowledged a less favorable environment in China, where the luxury goods segment saw a 5% drop on an organic basis due to weaker demand in China, the world's second-largest economy. This decline exceeded analyst expectations of a 2% decline. The situation was further complicated by litigation, as Louis Vuitton sued a local Chinese tea company for allegedly copying its logo, leading to public outcry and calls for a boycott of the brand. Despite these challenges, LVMH's selective retailing division, which includes Sephora, reported an 8% increase in organic sales, while the watches and jewelry, and wines and spirits segments both achieved 6% organic gains. Analysts from Deutsche Bank warned that the results could prompt further cuts to earnings forecasts for the second half of 2026 and 2027, emphasizing that the weakness in China is likely cyclical rather than structural. However, they cautioned that recovery is taking longer due to slower demand in China. The company's share price has declined by nearly 40% since the beginning of the year, and LVMH's share price was down over 1.6% at around 10am CEST in Paris.",
  "summary": "LVMH, the world's leading luxury group, said its sales edged higher in the third quarter despite a slowdown in demand in China hitting its fashion and leather goods segment.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Straits Times Business",
        "title": "Market turns cold on luxury after LVMH’s China letdown",
        "url": "https://urgent.news/2026/10/13/market-turns-cold-on-luxury-after-lvmhs-china-letdown",
        "published": "2026-10-13T08:12:00.000Z"
      },
      {
        "outlet": "Euronews Business",
        "title": "LVMH sales miss growth forecasts as China luxury demand slows",
        "url": "https://urgent.news/2026/10/13/lvmh-sales-miss-growth-forecasts-as-china-luxury-demand-slows",
        "published": "2026-10-13T08:41:04.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}