{
  "id": 14159925,
  "title": "Global shipment of smartphones hits ‘new low’ amid supply shortages",
  "url": "https://urgent.news/2026/10/13/global-shipment-of-smartphones-hits-new-low-amid-supply-shortages",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-13T08:36:56.000Z",
  "source": {
    "name": "Silicon Republic",
    "slug": "silicon-republic",
    "url": "https://www.siliconrepublic.com/business/global-shipment-smartphones-hits-low-supply-shortages"
  },
  "original_language": "en",
  "account": "The report by Counterpoint Research, a global market research firm, reveals a significant decline in global smartphone shipments in Q3 of 2026. The market witnessed a 20% year-on-year decrease, marking the lowest Q3 figure in 14 years. The decline is primarily due to relentless increases in the prices of essential components like Dram and Nand, leading to a surge in memory costs and overall bill of material (BOM) costs. This has exacerbated supply shortages, causing disruption in production for original equipment manufacturers (OEMs) worldwide. As a result, consumers are facing higher smartphone costs, leading to a shift in consumer behavior and preferences. The report suggests that the market is entering a more selective phase, with consumers opting for refurbished devices and higher-value smartphones. OEMs are adjusting their strategies, pricing, and market approaches to maintain profitability. Samsung experienced a 3% year-on-year decline in shipments but saw a rise in market share to 23%. Apple, on the other hand, maintained a market share of 22% despite a year-on-year decline in shipments. Xiaomi's market share fell dramatically by more than 30% to 10%. The outlook for the remainder of 2026 remains challenging, with OEMs focusing more on profitability and premium devices due to elevated component costs and weaker affordability.",
  "summary": "According to the authors of the report, the market decline was close to their expectations, as relentless increases in resource prices intensified. Read more: Global shipment of smartphones hits ‘new low’ amid supply shortages",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}