{
  "id": 14159688,
  "title": "Football fans get Flower Market discounts",
  "url": "https://urgent.news/2026/10/13/football-fans-get-flower-market-discounts",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-13T08:47:18.000Z",
  "source": {
    "name": "RTHK News",
    "slug": "rthk-news",
    "url": "https://news.rthk.hk/rthk/en/component/k2/1873761-20261013.htm"
  },
  "original_language": "en",
  "account": "Football enthusiasts in Mong Kok can now enjoy exclusive discounts at 40 businesses following their matches at Mong Kok Stadium, as part of a campaign to stimulate the ticket stub economy. The initiative involves presenting ticket stubs at participating businesses, which include flower shops, restaurants, and a Chinese medicine clinic. The campaign will run for five Hong Kong Premier League matches scheduled between October 19 and December 19. There's no need for fans to use their discounts immediately on matchday; they have until the end of the year to do so. Vincent Cheng, a lawmaker and chairman of the youth-development group GDCD Association, helped organize the event. He expressed hope that more people would attend the matches and spend money at local establishments. Cheng also serves as the vice-chairman of the Major Sports Events Committee, which oversees the M Mark system for major international sporting events. He hopes that similar approaches could be implemented for future mega events to boost the economy. Charles Cheung, the general secretary of the Football Association of Hong Kong, China, stated that attendance at Premier League and Hong Kong, China team matches regularly exceeds 300,000 annually. Cheung is optimistic that the cross-promotional drive will increase match attendance and contribute to the wider economy. The campaign's opening match is expected to draw around 3,000 fans, with a match between Kitchee and Lee Man scheduled for next Monday.",
  "summary": "Local football fans will be able to score exclusive deals at 40 businesses around the Mong Kok Flower Market after attending matches at nearby Mong Kok Stadium, as part of a campaign to boost the ticket stub economy. To enjoy discounts and promotional offers, fans have to present their ticket stubs at participating businesses, among them 34 flower shops, five restaurants and a Chinese medicine…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "RTHK English",
        "title": "Football fans get Flower Market business discounts",
        "url": "https://urgent.news/2026/10/13/football-fans-get-flower-market-business-discounts",
        "published": "2026-10-13T08:47:18.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}