{
  "id": 14144310,
  "title": "Plus500 turns to US for ‘super-app’ ambitions",
  "url": "https://urgent.news/2026/10/13/plus500-turns-to-us-for-super-app-ambitions",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-13T07:01:51.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/plus500-turns-to-us-for-super-app-ambitions/"
  },
  "original_language": "en",
  "account": "Plus500 is planning to launch a \"super-app\" in the United States after acquiring a UK retail investor platform called Hedge. Hedge currently holds a US broker-dealer registration with the Securities and Exchange Commission (SEC), which will be crucial for Plus500 to launch its new platform in the US starting in the first quarter of 2027. This strategic move aims to provide sophisticated trading capabilities and new features tailored for US users. Plus500, a FTSE 250 fintech, began operations in the UK in 2008 and expanded into the US in 2021 following the acquisition of Cunningham Commodities. The company has seen significant growth in customer income over the past five years, particularly with the introduction of event-based prediction contracts focusing on US sporting events. David Zruia, Plus500's CEO, emphasized that the Hedge acquisition marks a pivotal step in the firm's US growth plan, granting access to the world's largest retail investment market. He further stated that the new super-app will be one of Plus500's most significant product developments, leveraging the company's new New York hub and the experienced Hedge team to achieve sustainable, long-term returns for shareholders.",
  "summary": "Plus500 has laid out plans for a “super-app” in the US after completing a takeover that will deepen its presence across the Atlantic. The FTSE 250 fintech said on Tuesday it had begun development of a super-app that will offer “sophisticated trading capabilities” and new features for US users. It came as the firm revealed [...]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}