{
  "id": 14136568,
  "title": "Diet Coke to smart homes, India is spending more",
  "url": "https://urgent.news/2026/10/13/diet-coke-to-smart-homes-india-is-spending-more",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-13T05:49:33.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/industry/services/retail/india-consumer-spending-trends-household-expenditure-quick-commerce-premiumisation-global-brands-indians-every-rupee-in-wallet-has-new-contenders-and-the-fight-is-heating-up/articleshow/134882826.cms"
  },
  "original_language": "en",
  "account": "India is experiencing a growing trend in household spending, as people are buying a wider variety of goods and services. Imported products like Diet Coke are now readily available in as little as ten minutes, highlighting the convenience of the Indian consumer market. Official statistics show that while food expenditure has remained a significant portion of household spending, non-food spending has increased to account for around 60% of overall spending. This shift is evident in the purchase of durable goods, such as cars, air-conditioners, and smart home devices, as well as entertainment and lifestyle products. The Indian economy has evolved to the point where these diverse purchases are now reflected in the Consumer Price Index (CPI), alongside traditional food items. This change is also reshaping the global market, with international brands like Uniqlo and SKIMS expanding their presence in India through innovative distribution strategies and e-commerce platforms.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}