{
  "id": 14134075,
  "title": "OSK unveils refreshed brand identity to drive growth",
  "url": "https://urgent.news/2026/10/13/osk-unveils-refreshed-brand-identity-to-drive-growth",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-13T06:04:27.000Z",
  "source": {
    "name": "New Straits Times",
    "slug": "new-straits-times",
    "url": "https://www.nst.com.my/business/2026/10/1554372/osk-unveils-refreshed-brand-identity-drive-growth"
  },
  "original_language": "en",
  "account": "KUALA LUMPUR: The OSK Group has introduced a new brand identity for its construction, property investment, and property development businesses. The rebranding unites the three divisions under the collective name CID, while keeping the company's logo and implementing a new color scheme named OSKoral. OSK Group's deputy group managing director, Ong Ju Xing, emphasized that this visual change reflects the company's current state and its vision for the future. The initiative aims to create a shared purpose and remind everyone that ordinary people can achieve extraordinary results when working towards a common goal of improving everyday experiences for those they touch.\n\nOng stated that OSK Group is entering a new phase, with plans to combine the strengths of its various businesses to create greater value for stakeholders. The group will leverage its expertise in construction, property investment, development, cables manufacturing, wall panel manufacturing, and hospitality to achieve this goal. OSK Property Development aims to expand into the high-end residential segment in Subang under its Signature series, following the success of its first project, OSK Ombak in Kuantan. OSK Property Investment will focus on improving the lifestyle offerings at Atria Shopping Gallery, Faber Towers, and YOUCity Retail through a diverse range of retail, dining, wellness, leisure, and community experiences. Lastly, OSK Construction plans to increase its involvement in tenders for external construction projects while continuing to support the group's property developments.\n\nOng highlighted that OSKoral will inject renewed energy into the group's identity as it continues to evolve. He expressed optimism about the company's future as it carries this spirit forward as OSK continues to grow. For more information, interested parties can visit the group's official website.",
  "summary": "KUALA LUMPUR: OSK Group has refreshed the brand identity of its construction, property investment and property development businesses.",
  "key_points": [
    "OSK Group introduces new brand identity under CID name",
    "OSKoral color scheme reflects company vision",
    "CID aims to create shared purpose for growth"
  ],
  "editors_take": "Unifying its construction and property divisions under a single identity signals a strategic shift toward leveraging cross-sector expertise to drive value for stakeholders and expand into high-end residential markets.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}