{
  "id": 1413342,
  "title": "How DTC startups are using AI to scale more efficiently",
  "url": "https://urgent.news/2026/08/17/how-dtc-startups-are-using-ai-to-scale-more-efficiently",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-17T04:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/operations/how-dtc-startups-are-using-ai-to-scale-more-efficiently/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Several brand executives spoke at eTail Boston about the new DTC playbook — specifically, how they are reshaping wholesale strategies and using AI for search, content and operations to drive growth.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}