{
  "id": 14133224,
  "title": "How ‘The Traitors’, ‘Lock Upp’ & ‘The Alliance’ Are Driving An Indian Formats Boom",
  "url": "https://urgent.news/2026/10/13/how-the-traitors-lock-upp-the-alliance-are-driving-an-indian-formats",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-13T06:00:00.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/10/india-unscripted-formats-evolution-traitors-lock-upp-1237154091/"
  },
  "original_language": "en",
  "account": null,
  "summary": "There’s a swagger to unscripted TV producers in India right now. The rise in streaming coupled with a desire to push boundaries has seen the nation shift from a more passive importer of formats to one that is setting its agenda on a global stage. “The confidence is coming from the economics,” says Vivek Couto, […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}