{
  "id": 14127898,
  "title": "Rakuten TV is preparing for audience measurement in Italy from 2027",
  "url": "https://urgent.news/2026/10/13/rakuten-tv-si-prepara-per-la-misurazione-dellaudience-in-italia-dal",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-13T05:32:01.000Z",
  "source": {
    "name": "Il Sole 24 Ore",
    "slug": "il-sole-24-ore",
    "url": "https://www.ilsole24ore.com/art/rakuten-tv-si-prepara-la-misurazione-dell-audience-italia-2027-AJBNQdhB"
  },
  "original_language": "it",
  "account": "Rakuten TV, a streaming platform, may start measuring its audience in Italy from 2027, following its adoption of the BARB measurement system in the UK. The platform's CEO, Cédric Dufour, announced this during the Mipcom market in Cannes, where Rakuten TV also revealed its international expansion plans for its Fast services, targeting the US, Middle East, and Japan. Rakuten TV Enterprise, the company's B2B division, will offer its technology and services to platforms and content owners in these new markets. The platform currently operates over 500 Fast channels in 43 countries, reaching over 150 million households.",
  "summary": "From 2027, Rakuten TV may also open up the path to measuring the audience of its own channels in Italy. It does so in the UK, where it has joined the BARB measurement system...",
  "key_points": [
    "Rakuten TV may measure audience in Italy from 2027",
    "CEO Cédric Dufour confirmed to Sole 24 Ore",
    "Measurement crucial for competing in advertising market"
  ],
  "editors_take": "Adopting standardized audience measurement in Italy signals Rakuten TV's intent to compete for advertising revenue by providing the verifiable data and investment returns that modern buyers demand.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}