{
  "id": 14112862,
  "title": "Media buys and mega partnerships: How the creator economy is splitting in two",
  "url": "https://urgent.news/2026/10/13/media-buys-and-mega-partnerships-how-the-creator-economy-is-splitting",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-13T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/podcasts/media-buys-and-mega-partnerships-how-the-creator-economy-is-splitting-in-two/"
  },
  "original_language": "en",
  "account": null,
  "summary": "There’s a growing bifurcation in the creator economy. While the Alix Earle’s and Mr Beast’s of the world take on the role of agencies, nano and micro creators have become media buys. “Brands are increasingly approaching the space just like they would traditional channels with a media mix that reflects what they’ve done historically,” said […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}