{
  "id": 14073136,
  "title": "I lost my hair to MS treatment - now my wigs are worn by Naomi Campbell and Serena Williams",
  "url": "https://urgent.news/2026/10/13/i-lost-my-hair-to-ms-treatment-now-my-wigs-are-worn-by-naomi-campbell",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-13T00:14:20.000Z",
  "source": {
    "name": "BBC News",
    "slug": "bbc-news",
    "url": "https://www.bbc.co.uk/news/articles/cq1kdndp83lmo?at_medium=RSS&at_campaign=rss"
  },
  "original_language": "en",
  "account": "Antonia Okonma Shittu, now 44, once feared her multiple sclerosis diagnosis would cripple her life. At 26, she was told she would need a wheelchair within a year. However, the news spurred her to turn her hair styling passion into a business. Growing up on a council estate in west London, Antonia opened A-List Lace Hair, a multi-million-pound brand with clients like Serena Williams and Naomi Campbell. Initially, she sold wigs from her car, later expanding into a thriving business despite health challenges like Graves disease and heart failure. Antonia understands the emotional impact of hair loss, having lost her hair during a bone marrow transplant. She sells natural-looking wigs, helping women regain control and confidence. Despite her wheelchair, Antonia's business has grown, with salons in London and New York. She encourages other women to start despite age, disability, or health concerns, emphasizing that success comes from leveraging what one has.",
  "summary": "Antonia Okonma Shittu's wig business was launched after a shock diagnosis, and she now wants to help other women feel their best.",
  "key_points": [
    "Antonia Okonma Shittu diagnosed with MS at 26",
    "Founded A-List Lace Hair from car, now multi-million-pound brand",
    "Wigs worn by Naomi Campbell and Serena Williams"
  ],
  "editors_take": "Transforming personal medical hardship into a global luxury brand demonstrates how leveraging individual vulnerabilities can drive commercial success and provide emotional empowerment for women facing similar health challenges.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}