{
  "id": 14066977,
  "title": "Beyond Tamburins, Nonfiction and Hetras: 7 Korean fragrance brands worth discovering now",
  "url": "https://urgent.news/2026/10/12/beyond-tamburins-nonfiction-and-hetras-7-korean-fragrance-brands",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-12T23:17:00.000Z",
  "source": {
    "name": "Channel News Asia",
    "slug": "channel-news-asia",
    "url": "https://www.channelnewsasia.com/style-beauty/korean-fragrance-brands-k-perfume-6410631"
  },
  "original_language": "en",
  "account": "Korean fragrances are experiencing a surge in popularity, with brands like Chwi, Ssook, A’ddict, Atelier Faye, Sisology and Anillo offering a diverse range of scents. Chwi, for instance, draws inspiration from Korea's landscapes, ingredients and traditions, crafting scents like bamboo forest after the rain and the tranquility of a traditional temple. Ssook, named after Korean mugwort, layers the herb with tea, patchouli, cedarwood and soft soil. A’ddict takes a unique approach by allowing users to personalize their scent through layering and even includes skincare ingredients in its alcohol-free fragrances. Atelier Faye's whimsical illustrations and mood-driven fragrances offer a playful take on Korean perfumery, while Sisology treats fragrance as a snapshot of memories, collaborating with renowned noses to create intimate and sophisticated scents. Anillo, on the other hand, treats perfume as an entire beauty ritual, with fragrance running through its hair and body products. These seven Korean fragrance brands represent a vibrant and evolving scent landscape beyond Tamburins, Nonfiction and Hetras.",
  "summary": "From scents inspired by Korean landscapes and traditions to provocative gourmands and mood-driven perfumes, there’s so much to discover in K-fragrance.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}