{
  "id": 14065569,
  "title": "I earn £120,000 a year making social media videos go viral",
  "url": "https://urgent.news/2026/10/12/i-earn-120-000-a-year-making-social-media-videos-go-viral",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-12T23:01:45.000Z",
  "source": {
    "name": "BBC Business",
    "slug": "bbc-business",
    "url": "https://www.bbc.co.uk/news/articles/c84g12v3lk20o?at_medium=RSS&at_campaign=rss"
  },
  "original_language": "en",
  "account": "Eknoor Singh, a 22-year-old Londoner, earns over £120,000 annually by creating social media videos that go viral. As a professional clipper, Singh earns money by producing short, vertical clips for clients such as clothing brands, record labels, movie studios, podcasters, and influencers. The more views his clips receive, the more he earns. Singh typically watches a longer video provided by the client, selects the most engaging 30 to 60 seconds, and uploads it to platforms like Instagram, YouTube, or TikTok. With up to $3 (£2.30) per 1,000 views across platforms, Singh claims to have earned £10,000 a month. Ethan Weems, a 24-year-old clipper from Wichita, Kansas, makes at least $1,000 monthly by clipping videos for YouTuber and podcaster Caleb Hammer. While some clippers prosper, social media consultant Lia Haberman warns that the majority make little to no money. Streaming industry analyst Devin Nash advises that successful clippers must dedicate countless hours to watching content and living within that world. Platforms like Clipping Culture, Vyro, Whop, and Kick connect clippers with clients and charge a fee for the services rendered. These intermediary websites are preferred by firms like Boxabl, as they offer a cheaper and more effective alternative to traditional social media advertisements.",
  "summary": "Social media \"clippers\" make short, vertical videos that appear on the likes of Instagram and TikTok.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "BBC News",
        "title": "I earn £120,000 a year making social media videos go viral",
        "url": "https://urgent.news/2026/10/12/i-earn-120-000-a-year-making-social-media-videos-go-viral-14073137",
        "published": "2026-10-12T23:01:45.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}