{
  "id": 14028364,
  "title": "Beats by Dre Teases Pokémon Collaboration With an Electrified Beats Pill Speaker",
  "url": "https://urgent.news/2026/10/12/beats-by-dre-teases-pokemon-collaboration-with-an-electrified-beats",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-12T18:18:07.000Z",
  "source": {
    "name": "IGN",
    "slug": "ign",
    "url": "https://www.ign.com/articles/beats-by-dre-x-pokemon-collaboration-announced"
  },
  "original_language": "en",
  "account": "Beats by Dre has teased a collaboration with Pokémon, as hinted by a six-second video teaser posted on their official YouTube channel. The video, titled \"Time to catch something new,\" features the shadow of the Beats Pill speaker engulfed in animated sparks and flames, ending with an electrified Beats logo next to a Poké Ball. While the teaser doesn't provide any product or release date details, it suggests a collaboration that will likely feature a Pokémon-branded version of the company's wireless speaker. This is supported by unconfirmed images of a Pikachu-themed speaker circulating online, and the flaming purple animations hint at a potential second product design, possibly inspired by Gengar. The Beats Pill speaker, currently priced at $149.99, has been updated recently with a 2024 re-release focused on portability and power. Beats by Dre, owned by Apple, has previously collaborated with various brands, including launching a Beats Pill speaker in 2012, with collaborations becoming a regular occurrence.",
  "summary": "A six-second video teaser posted to the official Beats by Dre YouTube channel shows the shadow of the Beats Pill speaker, enveloped by animated sparks and flames. The video, titled “Time to catch something new,” ends with an electrified Beats logo next to a Poké Ball.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}