{
  "id": 14025855,
  "title": "Brands Are Selling Out of $280 Sample Boxes. The Advent Calendar Is Retail’s Most Brilliant (and Expensive) Trick",
  "url": "https://urgent.news/2026/10/12/brands-are-selling-out-of-280-sample-boxes-the-advent-calendar-is",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-12T18:52:31.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/ali-donaldson/why-brands-sell-expensive-advent-calendars-in-october/91418158"
  },
  "original_language": "en",
  "account": null,
  "summary": "With Halloween still nearly three weeks away, brands have already started unveiling their take on a Christmas countdown at prices that Christ, the Savior himself, may find hard to stomach.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}