{
  "id": 13982801,
  "title": "Midea Launches WIN 9JA WIN Promotion with Guaranteed Rewards and Chery Tiggo 2 Pro Grand Prize",
  "url": "https://urgent.news/2026/10/12/midea-launches-win-9ja-win-promotion-with-guaranteed-rewards-and-13982801",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-12T14:49:28.000Z",
  "source": {
    "name": "Nairametrics",
    "slug": "nairametrics",
    "url": "https://nairametrics.com/2026/10/12/midea-launches-win-9ja-win-promotion-with-guaranteed-rewards-and-chery-tiggo-2-pro-grand-prize/"
  },
  "original_language": "en",
  "account": "Midea has introduced WIN 9JA WIN, a nationwide consumer promotion aimed at rewarding Nigerians who opt for their home appliances during the 2026 festive shopping period. Spanning from 10 October to 31 December, the contest offers participants a chance to win a Chery Tiggo 2 Pro as the grand prize. By purchasing any Midea product valued at ₦100,000 or higher from an authorized dealer, shoppers receive a scratch voucher instantly upon purchase. Upon scratching the voucher, the consumer reveals their reward, making every qualifying shopper an automatic winner, provided they meet the campaign's terms and conditions.\n\nThe campaign's success relies on a multi-pronged approach encompassing retail partnerships, digital and radio advertising, public relations, in-store visibility, and a mobile promotional tour truck. The tour truck will traverse high-traffic locations across Nigeria, showcasing the Chery Tiggo 2 Pro and other Midea products, generating excitement and engagement among consumers. The promotional tour will pass through major cities including Lagos, Ibadan, Abuja, and various towns in the South-West, South-South, South-East, North-Central, and Northern regions of the country.\n\nWIN 9JA WIN is designed to enhance the festive shopping experience by offering transparent and immediate rewards, encouraging consumers to explore Midea's product range. The campaign emphasizes Midea's commitment to making advanced home appliance technology accessible and relevant to Nigerian households. With an extensive dealer network and direct consumer engagement, the promotion aims to stimulate retail interest and provide consumers with a compelling reason to invest in Midea products during the year-end shopping season.\n\nConsumers are encouraged to visit participating Midea dealerships between 10 October and 31 December, where they can buy eligible Midea products valued at ₦100,000 or more and receive a scratch voucher to discover their reward. Additionally, those who buy any Midea air conditioner during this period can benefit from free installation and a free copper kit offer, subject to the promotion's terms and conditions. Ashok Dimri, Business Head, Africa, at Care Global Consumer Ltd, highlighted the campaign's mission to thank Nigerian consumers and make every qualifying purchase more rewarding, with the added excitement of the Chery Tiggo 2 Pro grand prize.",
  "summary": "Nationwide scratch and win campaign rewards every qualifying shopper and brings the promotion closer to consumers through a multi market Promo Tour Truck programme Opening News LeadMidea has announced the launch of WIN 9JA WIN, a nationwide consumer promotion designed to reward Nigerians who choose Midea home appliances during the 2026 festive shopping season. Running […] The post Midea Launches…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}