{
  "id": 13979985,
  "title": "Why Corporate Communications Professionals Must Be Marketing-Oriented: The strategic advantage and the professional mileage",
  "url": "https://urgent.news/2026/10/12/why-corporate-communications-professionals-must-be-marketing-oriented",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-12T14:34:26.000Z",
  "source": {
    "name": "MyJoyOnline Ghana",
    "slug": "myjoyonline-ghana",
    "url": "https://www.myjoyonline.com/why-corporate-communications-professionals-must-be-marketing-oriented-the-strategic-advantage-and-the-professional-mileage/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Introduction In today’s competitive, dynamic and increasingly stakeholder-driven business environment, corporate communications can no longer be treated merely as a function of writing press releases, managing media relations, organising events or protecting an organisation’s reputation. It has evolved into a strategic management function that contributes directly to organisational growth, brand…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}