{
  "id": 13978545,
  "title": "Vizio ramps up creator-led programming in bid for CTV ad dollars",
  "url": "https://urgent.news/2026/10/12/vizio-ramps-up-creator-led-programming-in-bid-for-ctv-ad-dollars",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-12T14:37:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/vizio-ramps-up-creator-led-programming-in-bid-for-ctv-ad-dollars/832640/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}