{
  "id": 13970977,
  "title": "Why Your Business Emails Land in Spam (and the Three Records That Fix It)",
  "url": "https://urgent.news/2026/10/12/why-your-business-emails-land-in-spam-and-the-three-records-that-fix",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-12T14:00:02.000Z",
  "source": {
    "name": "Dev.to",
    "slug": "dev-to",
    "url": "https://dev.to/scott_steinmetz/why-your-business-emails-land-in-spam-and-the-three-records-that-fix-it-24ic"
  },
  "original_language": "en",
  "account": "Customers receiving order confirmations from websites often find their emails vanish into spam folders instead of arriving in their inbox. Gmail, Outlook, and Yahoo have tightened their security measures, requiring email providers to prove their legitimacy. Many small business websites lack the necessary records to prove this authenticity. During a recent audit of his own online print shop, the author discovered that one of these three crucial records was missing, causing his receipts to be marked as fraudulent. To address this issue, the author developed a tool that simplifies the process of configuring three key security records: SPF, DKIM, and DMARC. These records act like the guest list (SPF), wax seal (DKIM), and house rules (DMARC) for your domain, ensuring only authorized services send emails on your behalf and verifying message integrity. The tool guides users through setting up these records, ensuring no existing configurations are overwritten accidentally. It also verifies the records are properly configured and provides a report card showing which checks have passed or failed. By implementing these records, business owners can prevent order confirmations from disappearing into spam and reduce customer inquiries about their orders.",
  "summary": "A customer places an order on your website. The order confirmation never shows up. They email you asking if the order went through, or worse, they call their bank and dispute the charge. Most of the time, the email was sent. It just landed in their spam folder. Gmail, Outlook, and Yahoo have gotten much stricter about mail that cannot prove where it came from, and most small business websites…",
  "key_points": [
    "Gmail, Outlook, and Yahoo tighten security measures",
    "Small business sites lack necessary authentication records",
    "Tool simplifies configuring SPF, DKIM, and DMARC records"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}