{
  "id": 13970927,
  "title": "‘Don’t be boring’: How Smirnoff, Hinge cozy up to Gen Z through culture",
  "url": "https://urgent.news/2026/10/12/dont-be-boring-how-smirnoff-hinge-cozy-up-to-gen-z-through-culture",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-12T13:38:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/dont-be-boring-how-smirnoff-hinge-cozy-up-to-gen-z-through-culture/832572/"
  },
  "original_language": "en",
  "account": null,
  "summary": "As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s level at Advertising Week.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}