{
  "id": 13967884,
  "title": "‘Other Mommy’ Scared Up $27.5 Million with Marketing Better Than the Movie. What Now?",
  "url": "https://urgent.news/2026/10/12/other-mommy-scared-up-27-5-million-with-marketing-better-than-the",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-12T13:30:00.000Z",
  "source": {
    "name": "IndieWire",
    "slug": "indiewire",
    "url": "https://www.indiewire.com/features/commentary/other-mommy-box-office-viral-marketing-blumhouse-1235221347/"
  },
  "original_language": "en",
  "account": null,
  "summary": "A viral trailer attached to Christopher Nolan’s \"The Odyssey\" turned Jessica Chastain into a popular horror meme months before Blumhouse’s latest film earned a D+ CinemaScore in theaters.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}