{
  "id": 13965911,
  "title": "Dubai to content creators: 'Keep telling the real Dubai story'",
  "url": "https://urgent.news/2026/10/12/dubai-to-content-creators-keep-telling-the-real-dubai-story",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-12T13:19:13.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/business/dubai-to-content-creators-keep-telling-the-real-dubai-story-1.500707708"
  },
  "original_language": "en",
  "account": "Dubai has launched a program for content creators to encourage authentic storytelling about the city, as reported by the Dubai Press Club, Department of Economy and Tourism, and Dubai Media Office. Around 30 creators participated in the program, according to Bushra Hamui, one of the participants. Officials from Dubai Media and the Department of Economy and Tourism (DET) briefed the creators about laws, culture, and the city's storytelling agenda. Dubai Media and DET emphasized their commitment to the creators, stating that they are a priority and are being educated on the sequencing of the city's development. The city initially focused on building infrastructure, and now that the infrastructure is in place, it needs stories to be told about it. The program aims to educate creators on the laws and culture of Dubai, rather than policing their content. Noted participant Bushra Hamui, a lifestyle and tourism content creator, shared her success story of reaching 100,000 followers in 18 months with no fake followers. She advised newcomers to be patient and stay consistent. The creators also learned about the Dubai Tourism College, which aims to put Dubai on the ranking maps of the hospitality and retail sectors. The creators will participate in various workshops to strengthen their storytelling skills and meet with influential people who can help deliver the stories waiting to be told about Dubai.",
  "summary": "Dubai: The Dubai Press Club along with the Department of Economy and Tourism and the Dubai Media Office have launched a content creators programme to push authentic stories of the city beyond its skyscrapers and superlatives. About 30 creators joined the programme, according to participant Bushra Hamui. Officials from Dubai Media and the Department of Economy and Tourism (DET) briefed them on…",
  "key_points": [
    "Dubai launches program for authentic content creator stories",
    "30 creators participate in the initiative",
    "Dubai Media and DET educate creators on laws and culture"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}