{
  "id": 13959673,
  "title": "Huupe wants to make almost every basketball hoop in the world 'smart'",
  "url": "https://urgent.news/2026/10/12/huupe-wants-to-make-almost-every-basketball-hoop-in-the-world-smart",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-12T13:00:00.000Z",
  "source": {
    "name": "The National UAE",
    "slug": "the-national-uae",
    "url": "https://www.thenationalnews.com/future/technology/2026/10/12/basketball-hoop-technology-huupe-arena/"
  },
  "original_language": "en",
  "account": "California-based start-up Huupe aims to make basketball hoops smart through its innovative technology. The company's latest product, the $699 Huupe Arena Upgrade Kit, is a sensor hub and lights that can attach to most backboards. This kit syncs with smartphones, automatically tracking shots, measuring performance and enabling players to compete against others worldwide. CEO Paul Anton describes the upgrade kit as a game-changer, allowing existing hoops to remain while offering a simple smart upgrade. Huupe has also introduced the Arena Portable, a full-size, movable basketball hoop with AI and technology features, available for $995. In addition to these products, Huupe offers the Arena, priced at $2,995, which provides rim impact charts, AI-powered shot form analysis, three-point percentages, field goal stats and interactive shot charts. Founded in 2015 by CEO Paul Anton and Lyth Saeed, Huupe has taken several years to develop its vision of creating a better hoop. The company's innovative products include Huupe Pro, a smart basketball hoop with a display and apps, and Huupe Mini, a smaller version for home use. With retired NBA stars Tracy McGrady and Vince Carter joining as chief innovation officer and strategic adviser respectively, Huupe aims to sell one million Upgrade Kits soon.",
  "summary": "Huupe , a California company, says it wants to use its technology to make every basketball hoop in the world \" smart \". The sports start-up, which offers several products including AI-using basketball hoops, says that its Huupe Arena Upgrade Kit fills an important gap in the market. \"It's our biggest launch since the Huupe Mini 1 ,\" Huupe chief executive Paul Anton told The National of the $699…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The National Business",
        "title": "Huupe wants to make almost every basketball hoop in the world 'smart'",
        "url": "https://urgent.news/2026/10/12/huupe-wants-to-make-almost-every-basketball-hoop-in-the-world-smart-13965767",
        "published": "2026-10-12T13:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}